Commercial production rates vary by complexity and logistics. Basic production consists of animated text, scripting services, and a professional voice-over track. Royalty-free music fees use may result in additional fees being applied. On-site shooting and use of actors or on-site talent may result in additional production fees being charged. Clients will be notified of such fees in advance.
In the case of commercials that are produced at no charge or where production fees are included as part of a package price, the resulting creative material will remain the property of Maverick Multimedia Inc. Use beyond the scope of the airtime purchased through Maverick Multimedia Inc. or through online digital distribution through Maverick Multimedia Inc. channels and via Maverick Multimedia Inc. media properties is subject to approval. Where clients pay for commercial production separately or choose a premium production package with an additional fee the resulting creative will become the joint property of Maverick Multimedia Inc. and the client. Use beyond the scope of the broadcast airtime purchased for the client through Maverick Multimedia Inc. or beyond the scope of online digital media distribution, or via Maverick Multimedia Inc. media properties may be subject to additional approvals.
All billing is conducted on this site in Canadian dollars and Canadian sales taxes automatically apply unless otherwise noted. Where regulations require alternative billing methods Maverick Multimedia Inc. shall comply.
Unless otherwise noted all creative materials for use as broadcast television commercials are :30 seconds in length to the frame. All commercials must comply with either Canadian or U.S. broadcast standards. In Canada creative material MUST be closed captioned for the hearing impaired as required by the Canadian Radio and Telecommunications Commission. Unless otherwise noted all creative materials are produced in high definition 1080p, and are uploaded to broadcasters using either full format high definition form, or up-scaled SD converted form depending on the requirements of individual broadcasters.
Payment for all airtime is due at the time of online booking and in advance of production unless other arrangements are made. Clients may request payment terms by calling 1-866-248-1490. Clients requesting payment terms may be required to fill out a credit application. Payments are due upon receipt of invoice or within 30 days of the booking. In the case of ongoing media marketing campaigns monthly payment arrangements can be made. Late payment terms are subject to interest charges. Late payment interest charges are currently 2.5% per month compounded, although rates are subject to change without notice due to fluctuations in bank rates and constantly changing economic conditions. Current late payment interest fees are listed on the bottom of all Maverick Multimedia Inc. invoices for your convenience.
Clients may request re-cuts on commercials, but re-cuts or adjustments to creative are limited to 2 blocks of requests. Clients are encouraged to send complete lists of requested changes. Additional re-cuts beyond the complimentary 2 basic adjustments may result in additional fees. Maverick Multimedia Inc. will consult with clients on scripting and creative concepts before commercial production commences. Scripting and or video creative material will be approved before commercials go to air or are distributed through other Maverick Multimedia Inc. properties or via online digital marketing channels.
Clients may be required to provide some creative elements such as photographs or video of their business establishments, logos, product images or other images/audio elements that may be necessary to properly complete the video or commercial production. Clients must comply with all copyright laws and when submitting creative elements for use in the commercials or video productions clients agree and acknowledge that any material being submitted is cleared for use by the client for their broadcast/commercial purposes or that they own the rights to any and all materials that they may submit for use in their marketing campaigns or video productions. Further, clients agree to take full legal responsibility for the use of any creative elements and in the event of a legal dispute or copyright complaint the client assumes full responsibility for their creative and any legal liabilities that may accompany the use of their creative or its distribution, acknowledging that any material broadcast or distributed was approved before by the client before release.
Clients agree that email correspondence is legally binding and that email correspondence is equivalent to a digital signature, and therefore commercial approvals provided via email or airtime booking approved by email are legally binding.
Clients may be required to sign attestation letters for each new commercial produced to comply with Television Bureau of Canada, or Ad Standards Canada regulations, or regulations that may apply in their particular jurisdiction or region.
Additional fees to obtain regulatory approvals may apply to certain commercials. In particular any commercials featuring food, alcohol, or drugs, are subject to additional fees by Ad Standards Canada and must pass a second layer of regulatory approval.
Additional fees may apply for ingestion or delivery of either broadcast tapes to broadcasters, or for the ingestion of digital creative. Maverick Multimedia Inc. may be required to use the services of third party ingestion or ftp upload service broadcast service provider to deliver creative materials to certain broadcasters or cinema chains. Additional fees for ingestion by third party sources may apply.
Maverick Multimedia Inc. may retain old creative in its archives for clients, but is not obligated to do so. Once creative material is delivered Maverick Multimedia Inc. may or may not archive finished creative, and/or raw footage or elements.
Dubs of creative material or uploads to broadcasters other than those being used for a client’s Maverick Multimedia purchased marketing campaign may result in additional charges. For instance, if a client books additional airtime through a different media company and would like to use the creative produced by Maverick Multimedia Inc., an additional fee may apply when that creative is used or uploaded to the other broadcaster or media company.
Commercials will be transmitted to clients via Youtube for viewing and approval before creative goes to air or is distributed.
ANY QUESTIONS REGARDING THESE TERMS OF USE CAN BE DIRECTED TO US AT 1-866-248-1490, OR AT 1-519-401-1373.
